Corporate Strategy and Corporate Strategists: Power, Identity, and Knowledge within the Firm
نویسندگان
چکیده
منابع مشابه
Corporate identity, corporate branding and corporate marketing
Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...
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ژورنال
عنوان ژورنال: Environment and Planning A: Economy and Space
سال: 1994
ISSN: 0308-518X,1472-3409
DOI: 10.1068/a260435